Website Audits & SEO Evaluations Explained
Basically, an SEO Evaluation is an assessment of how your website ranks on the major search engines like Google, Bing and Yahoo. And in reality, primarily Google as this is the main search engine used by the greatest number of people.
A website audit will look at these main areas –
1. Website Set Up Analysis
2. On Page Content & Structure Analysis
3. Off Page Analysis Including Backlink Portfolio
4. Keyword Research to Assess Keyword Strength & Optimisation