How Voice-Activated Conversation Search Will Affect SEO Marketing in 2018
The Impact of Google Home, Apple Siri & Amazon on SEO Strategy in 2018 And Beyond – How Voice Searches Will Influence SEO Marketing in 2018
Are you staying on top of the latest SEO trends? As a marketer, you probably know how crucial it is to adapt your SEO strategy according to what currently works. One of the biggest trends this 2018 is the rise of voice searches. It’s interesting to learn that 40% of adults use voice search at least once per day. That number is expected to increase going forward, thanks to voice searches being more accurate than ever. With more people using voice search, you should know what changes to do in your SEO marketing to maximize your online reach.
Voice Search vs Text Searches
It goes without saying that people speak differently than they type. 70% of voice searches done through Google Assistant are considered conversational search queries by Google. Basically, this means that the keywords used closely resemble the way people speak in real life. This is something you’d want to take note of, as it requires optimizing for the conversational queries used by your target audience.
Your keyword research strategy may need some fine-tuning in order to optimize for voice searches. In most cases, people using voice search ask for questions. You may want to check out question and answer websites to see the kinds of questions people ask about your product or service. Visiting forums is also a good idea as you can see the actual conversations of your prospective customers and figure out how to incorporate these conversations in your content.
While you’re at it, you should understand that long-tail keywords are going to be more important than ever? The simple reason is that voice searches are usually longer than text searches. Users don’t mind using more words since they’re only speaking, but this entails additional challenges you need to address in your content. Be sure to incorporate long-tail keywords in your content while maintaining a conversational tone. This gives you the best chance of showing up for relevant voice searches.
Did you know that 20% of all searches done on mobile are voice queries? Smartphones are getting better and better when it comes to using voice recognition technology. It’s not hard to imagine that one day, the majority of smartphone users will be using voice searches to find the information they need online. This only highlights the importance of optimizing your website for mobile devices. By now, you should know that a mobile-friendly website is favored by Google in the search results, but conversational queries give you another reason to make the switch.
Aside from including long-tail keywords and conversational queries in your content, it helps to optimize your page load time as well. Online users have little patience when browsing online, choosing to hit the back button if a site fails to load within three seconds. Use a reliable web host, compress images, and use responsive design to speed up your site.
It’s also recommended to use 14-point font in your content. This might seem too large, but it allows your mobile visitors to easily read your posts. Also, be sure to add buttons. They are easier to click on mobile devices, increasing the likelihood of visitors exploring your website.
Clearly, voice searches are here to stay. It’s time to revamp your SEO marketing in 2018 to suit the needs of voice search users to get an edge over the competition.