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Digital Media & Search Engine Optimisation Sydney
Optimizing your website for the search engines is something that you need to look at doing. This will not only help your website visibility, it will also make your website more appealing to visitors. This is due to the fact that modern SEO is all about the user experience.
Analyze Your Market
The first step in optimizing your website is to analyze the market that you are looking to target. You should look at other websites in the same niche and industry as well as what your target audience is looking for. At this point, you can start to think about the keywords that you should be focusing on to get the traffic that you need.
Keyword Research And Development
There are a number of strategies that you can use for keyword research and you need to consider the ones that work best for your business. One of the best methods to use is to consider how you would find your business if you were a customer. You should consider the search terms that you would use and conduct research on them.
During your keyword research and development, you need to look at long-tail keywords and search phrases. These are phrases that will have 3 or more words in them. These keywords will offer you better targeting and will help you find potential customers who already know what they want.
Optimize Your Website Framework
The framework of your website will also need to be optimized for the search engines. This means that you need to ensure that your website has clear navigation, that it loads quickly and that it is mobile friendly. If you have had your website designed for you, you will need to speak with the developer about the SEO features and how you can amend them in the future. If you have coding knowledge, you should look for excess code and remove this.