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Quebec SEO Agency

Canada’s #1 Digital Media & SEO Agency

Search engine optimization (SEO) is an online marketing strategy/campaign mainly geared towards growing online visibility, and particularly in organic search engine results. Both creative and technical elements are required to drive traffic to the website, increase awareness, and improve rankings for the same. One thing you, however, need to know about SEO is that it isn’t just meant for search engines, but for organic visitors and users as well. SEO is more about developing/creating a user-friendly and search-engine friendly website. Organic audiences and visitors are, of course, the biggest beneficiaries of most of the SEO tactics employed.

Quebec SEO Agencies

Many internet users rely on search engines to find products, information, and services online. Search engines provide a link between you (the website owner) and the target audience. When a search query is entered, search engines look into their database for relevant info or link, then display results for the user to choose the most appropriate/relevant one. With search engines the primary navigation method for most internet users, you need to optimize your pages to make it easy for search engine crawlers find and index content on your site.

Top-ranked sites (based on specific keywords) show up on the top pages of a search result, with lowly ranked ones showing in subsequent pages. Sites that show up on the top page of a search result have a higher click rate (get more traffic) when compared to those that show on the second or last page. Optimizing your site for search engines, therefore, helps you attract target audience your way, and gives you an edge over your competition.

Properly optimized sites are also much easier to use, easy to navigate, and contain relevant information for target audiences. Users are also able to access the same sites with either desktops or even smartphones. Search engines put a lot of emphasis on unique, quality, and relevant content, as well as website usability. These are some of the areas you need to work on to ensure your site is properly optimized for increased traffic, conversions, and reputation.