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Local Website Ranking Tips From Leicester SEO

Google is a vast entity, and sometimes that means that what they say and what they do aren’t always exact matches. For example, Google has told us that it loves mobile-optimised websites that provide an exceptional user experience.

User Experience

Perhaps, you are in a space where your website does not deliver on the above recommendations and appears to you that your website has not suffered unduly. Well, we would take this opportunity to advise you that changes are coming, and if you choose not to keep up, Google will drop your site without a second thought.

It’s called decision lag, where the decision has already been made, and now the gigantic machine just has to catch up. You have been warned.

Google Loves Users

Always remember, Google’s first true love is users. And likewise, users or customers should equally be the true love of your website. Bend over backwards, spend money and give them what they want and Google will reward you. Ignore them, and ultimately well Google will ignore your website – you don’t want to go there.

Featured Snippets

Alternatively, by delivering a well-organised website, full of relevant content for your customers/ users, you are likely to see featured rich snippet placements, slots in the three-pack at the top of the page, and of course organic rankings.

Don’t wait – get busy!