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Local SEO Trends for 2018 – Edinburgh SEO Agency

For small business websites, the close of 2017 will be marked by the growth of AI machine learning and the introduction of sophisticated voice search with units like the Amazon Echo and Google Home.

However, what this will mean is simply a tightening up of existing best practice, as slowly but surely the Google bots learn to read content as well as humans, or almost. We’re not there yet, but it’s coming, and so our recommendations are –

  1. Make it clear that you’re a local site, as Google likes to return local searches

Submit your local citations, get on Google My Business and Google maps, and put your address on your website so that Google knows where you are and can send traffic to you.

  1. Focus on your content

Snippet rich content can be a real winner, and unlike sponsored ads that can really cost you, appearing in the rich snippet section is free, and because of how much information you can show, its way better.

  1. Don’t forget to backlink

Perhaps in the future backlinks will be less important but right now, relevant backlinks are like gold, and can really work wonders for your site’s online ranking.

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