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Search Engine Optimisation & Brand Building Tips for Aberdeen Websites

As the role of machine learning generally, continues to grow, SEO will become much less about tricks and strategies, and more about building solid online brands. Artificial intelligence disrupts the current online marketing models used by many internet marketers, and encourages the much talked about, but much less implemented practice of listening to and understanding your customers.

Understanding and knowing your market cannot be underestimated. Everything that Google does, every progression and major advancement is around knowing and understanding what their users want, and so we must do this too. The future is there for the taking for companies and individuals who place their bets now on building reputable, trustworthy online brands. One final word – ever heard of Amazon?

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