Top SEO Trends For 2018

2018 SEO Strategies

 

Accelerated Mobile Pages (AMP):

 

AMP is designed to allow web pages to load faster on mobile devices. It is considered a ranking factor and will affect organic visibility. It is rumoured that on mobile devices you have about 30 seconds for your site to load before the user leaves. Faster loading pages increase retention, and ultimately your site will receive more traffic. Make sure your site is AMP optimised.

 

Quality content:

Focus on content-rich information on your website to increase your rankings, and forget about keyword stuffing, as this will hurt much more than it will help.

 

User experience:

In 2018, SEO is going to be able to create a good user experience, amongst other things this means shorter load times, mobile optimisation and rich content.

Keyword usage:

Don’t keyword stuff, instead use LSI and similar words that mean the same or a similar thing. One easy to use tool to help find similar but different keywords is the Google Adwords Planner. Just remember, less is more.

Video content sharing:

Video marketing has been around for a while, and generally, videos can be ranked quite quickly. We expect to see a significant increase in focus on video marketing in 2018.

Penguin 4.0 update:

Beware of the Google SEO police, otherwise known as the Penguin 4.0 update that looks for anomalies and fast ranking sites that show evidence of manipulation of the search engines.